Diddi&Mo is a joyful whimsical lifestyle brand run by artist Laura Gardener.

Laura has always enjoyed illustrating, so much so she specialised in it at St Martins back in 2000. After over 15 years of working as a print designer for leading high street brands Laura decided to start up her own business. This stemmed from an Art Therapy course in 2018, where she rekindled her love for art.

Laura now spends her days creating beautiful whimsical hand drawn illustrations and art works that bring joy, spark happy memories, inspire and empower all ages.

This is how Laura landed on the name Diddi&Mo... Diddi (small) and Mo (big), which also became fun names for the tiger and hummingbird brand characters.